Google Website Optimizer Tricks

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Eric Vasilik
Official GWO Blog

About Blog

I created this site to easily document and demonstrate advanced techniques for setting up experiments using Google Website Optimizer (GWO). Google is not responsible for any of its content. I was the Technical Lead Engineer for Google's Website Optimizer, and had been on the project since its inception in late 2005.

Before you use any of these techniques on your own public facing websites, I encourage you to prototype and test them first. As always, it is always very important to preview new experiments to ensure your visitors are seeing what you intend.

Eric Vasilik